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Public relations cover a wide variety of activities designed to affect both public opinion and the opinion of specific stakeholder whose support a company needs. Public relations can be a concept, a profession, and a management functions, as well as a practice. Its objective is to create goodwill and understanding positive relationships between an organization and its stakeholders (Principle of Advertising & IMC, Tom Duncan)...
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Public relations cover a wide variety of activities designed to affect both public opinion and the opinion of specific stakeholder whose support a company needs. Public relations can be a concept, a profession, and a management functions, as well as a practice. Its objective is to create goodwill and understanding positive relationships between an organization and its stakeholders (Principle of Advertising & IMC, Tom Duncan)...
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