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Topic: Business
Number of pages / Number of words: 2 / 527
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This helped it stabilise I- pod’s brand name and help Apple gain the market share it had lost to its competitors.

Withdrawal

In this stage the product is withdrawn from the market as the sales see a steady decline. This can be attributed to various reasons namely that the product has been replaced, it is out of date, expired technology, lost its brand appeal, overpriced, and competition has a better product...


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The Apple mini saw a similar trend which gave rise to the Apple Shuffle to replace it


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