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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 787 |
Essay's paper body
Predominantly clothing lines are segmented demographically by race, age, gender, income etc. though with suits I feel can be slimmed down to two segments. You have the so called rich and famous, actors, sports stars, tycoons, those in the lime light that want to make sure they look there best at all times, and are wearing the best and most expensive suit...
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My pricing here would be of course higher because of the obvious disparity in income versus the low to middle income population. Premium pricing would be used versus economy and promotional pricing, like buy one get one free in the low to middle income. In order for this to work properly, place, which is another marketing mix is quite important...
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