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Business
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| Number of pages / Number of words: |
2 / 286 |
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Author(s): Youngme Moon, John A. Quelch
Description:
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service...
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Author(s): Youngme Moon, John A. Quelch
Description:
Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service...
Essay fragment
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