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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1700
Essay's paper body

(Lake, 2008)

A marketing plan helps you define how you are going to interact with your customers and what marketing activities you will undertake to delight those same customers. The marketing plan pinpoints:

Who you are going to sell your product or service to

Who your competitors are

What position you are going to take in the market (For example, high quality/high price or low quality low price high volume)

What you are going to sell

Where you will distribute to

What volume of product you hope to sell - who is going to buy it, when etc

How much profit you think you are going to make

How you are going to promote your business

What price you are going to set

What level of service you are going to provide

But it is not only the finished product of a marketing plan that is valuable to a business...


Essay fragment Read more

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The marketing plan pinpoints:

Who you are going to sell your product or service to

Who your competitors are

What position you are going to take in the market (For example, high quality/high price or low quality low price high volume)

What you are going to sell

Where you will distribute to

What volume of product you hope to sell - who is going to buy it, when etc

How much profit you think you are going to make

How you are going to promote your business

What price you are going to set

What level of service you are going to provide

But it is not only the finished product of a marketing plan that is valuable to a business...


Essay fragment

General points of the essay

A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Analyse A Marketing News Paper Which Appeared In 2008 Analysis of Marketing Activities and Strategies of Play TV As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Define Marketing Paper Define Marketing Plan And Purpose Marketing Advice Activities Marketing Define Marketing issues:Green Marketing and Market Entry Marketing: The Importance Of Marketing In Organizational Success Sainsbury's marketing communications plan 2008-209 The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing Define Marketing

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