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Topic: Business
Number of pages / Number of words: 5 / 1175
Essay's paper body

As a business you want your slogan to be a household theme or symbol that everyone will recognize. "Effective slogans often become so ingrained that consumers can immediately conjure up images of that product just by hearing the slogan." If you have accomplished that your firm has been extremely successful in advertising...


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Some successful slogans that can

easily recognized are: "Have it you way," "Tastes great, less filling," "Ring around the collar," and "Tum te Tum Tum." Most advertisers often revitalize "old slogans or jingles in hope that the nostalgia will create good feelings with consumers," states Lamb, Hair and McDaniel...


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