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Topic: Business
Number of pages / Number of words: 2 / 534
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How many look like her? I feel the message would have a stronger impact for Covergirl if they used an average middle aged woman as their spokesperson. Therefore, allowing the every day woman to be able to relate to the spokesperson and the product.

After dividing this advertisement up by objective and subjective information a lot can be said about this ad...


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I feel this advertisement did a good job balancing the objective and subjective information. The ad contained enough objective information to leave the consumer wanting to try the product without giving a bunch of boring facts about the product. I think the choice to feature Christie Brinkley was also important...


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