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Topic: Business
Number of pages / Number of words: 2 / 339
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"Lifestyle segmentation" has been a useful concept for marketing and advertising planning purposes (Wells and Tigert, 1977; Kaynak and Kara, 1996b). Lifestyle, of course, has been defined simply as "how one lives". In marketing, "lifestyle", however, describes the behavior of individuals, a small group of interacting people, and large groups of people (e...


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"Lifestyle segmentation" has been a useful concept for marketing and advertising planning purposes (Wells and Tigert, 1977; Kaynak and Kara, 1996b). Lifestyle, of course, has been defined simply as "how one lives". In marketing, "lifestyle", however, describes the behavior of individuals, a small group of interacting people, and large groups of people (e...


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