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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1182 |
Essay's paper body
It will form the basis for your empirical study.
Step 3. Deciding on the Primary Segmenting Dimension
Based on the library research a decision must be made regarding the consumer characteristics most closely related to product use. This is your PRIMARY SEGMENTING DIMENSION and will include one of the following dimensions: demographic, geographic, psychographic, benefits sought, behavioral, lifestyle...
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Empirical Research
The library research you have conducted will not provide sufficient information to successfully segment your market. You will be missing information on some dimensions of the consumer market. The purpose of the empirical research is to provide this additional missing information.
Using the information (or lack thereof) from your library research summarized in Step 2, design a short consumer survey to collect the missing information...
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