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Topic: Business
Number of pages / Number of words: 2 / 382
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Coca-Cola Company the Marketing Perspective. Retrieved

February 16, 2006, from www.coca-colamarketing.com


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Coca-Cola Company has been very successful in international marketing effort. Aggressive advertising, branding and market segmentation have played an important part in the success. It has portrayed itself as fun, playfulness, freedom, lifestyle and the international appeal of Coca-Cola. The company has sponsored big events, such as the Olympics, Sea Games, FIFA Cup, and International Film Festivals all over the world to create awareness, credibility and to brand itself as a world-class company...


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Coca Cola Company Marketing Plan Coca Cola Company Coca Cola Coca Cola: International Marketing Mix Coca cola marketing Coca- Cola Overview Coca-Cola Company Coca-Cola entering a new market Corporate Overview of Coca-cola coca-cola The Coca Cola Company, a threat for competition? The Coca Cola Company The Coca-Cola Company: A Global Presence coca cola marketing strategy Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...

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