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Topic: Business
Number of pages / Number of words: 3 / 711
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This index will help specifically market to regions where the best potential for growth is located, and better allocate marketing funds (Kotler & Keller, 2006). In addition, the company can also use past sales analysis in its forecasting. This analysis is the use of past tends in sales to help determine future sales potential (Kotler & Keller, 2006)...


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By looking at past trends, it is sometimes possible to see emerging trends with similarities to past trends, and use similar successful methods from the past to increase sales in the future.

Qantas needs to determine its potential growth areas, and using a system like Ansoff's product?marketing expansion grid will allow the company to tailor its marketing efforts...


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