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Topic: American History
Number of pages / Number of words: 12 / 3217
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Target audiences are broken down into different categories. The broadest category is mass markets and audiences. This category includes pretty much all markets and audiences that are willing to listen to the sender. The next category is market segments, where the group becomes a little bit smaller. The category that follows is Niche markets, which are yet again, even more specialized...


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The category that follows is Niche markets, which are yet again, even more specialized. The last group is individual and group audiences. The advantage to this group is that it is much easier to sell to them directly, but it is also more costly, and you are reaching less potential clients.

In the next section of the chapter, several models are discussed within the response process...


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