Buy custom Managing The Power of Synergy
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2990 |
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The effect resulting from exposure to coordinated advertisement is called the synergy effect."
As observed, advertising synergy could be operated into content level and medium level. The former is usually seen within a single medium, using a series of ads with slight difference in image, sound or stories, to convey a consistent persuasive message...
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While the latter, going one step beyond, employs several media at a time for the same purpose.
TV, Print and Web ads
Conventional advertising, predominantly TV-commercials and print ads, still dominates today's advertising market. However, a diversity of new advertising formats emerges. One major "threat" comes from the Internet, which advertising investment is constantly seen to be on the rise (Janoschka, 2004)...
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