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Topic: Business
Number of pages / Number of words: 4 / 902
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Nightingale desires to be the "preeminent publisher and provider of self-improvement resources" and doing so requires strategy and change from all directions and aspects of the corporation, not just the publishers, or IT.

Nike:

"To bring inspiration and innovation to every athlete in the world."

Once again this mission does not emphasize the performance or efficiency of one part of Nike...


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It expresses the desire to be number one bringing "aspiration and innovation to every athlete in the world" is definitely a corporate strategy.

Microsoft:

"To enable people and businesses throughout the world to realize their full potential."

This is also a corporate strategy?there is not one department of Microsoft that accomplishes this statement, but rather all the departments working in a harmony as a corporation...


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