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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2629 |
Essay's paper body
Another key ingredient in Kodak's restructuring has to be its balance sheet. The company was once known for its very conservative balance sheet. Now 50 percent of its capital is debt.
A mature company in a mature market should not take any unecessary risks. The company should generate as much cash as possible and give it to the stockholders...
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The company should generate as much cash as possible and give it to the stockholders. Donald V. Potter President, Windermere Associates, San Francisco.
Kodak began charging too much for its product. It created a price umbrella that other companies - like Fuji - could come in under. What Kodak has to do is lower its costs - which it is doing - and bring down its prices...
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