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Topic: Business
Number of pages / Number of words: 1 / 260
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As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; 'MAC' being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company...


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As you read further you will see why MAC is such a unique entity in this well established industry. Every aspect of what makes MAC Cosmetics; 'MAC' being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company...


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General points of the essay

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