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Topic: Business
Number of pages / Number of words: 2 / 335
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Marks & Spencer has formulated a new brand concept, ?Your M&S', which will be used across advertising and in stores from September. According to the company, its core brand is trusted, but seen as middle-class and boring, while its sub-brands are seen as over-diversified and show a lack of confidence...


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Marks & Spencer has formulated a new brand concept, ?Your M&S', which will be used across advertising and in stores from September. According to the company, its core brand is trusted, but seen as middle-class and boring, while its sub-brands are seen as over-diversified and show a lack of confidence...


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