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Book Reports
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6 / 1597 |
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LVMH produces high quality goods. Their distinctive competence is that the range of product of LVMH is very large. It's of course a competitive advantage because if customers are satisfied by one brand they will trust the group and certainly buy another of their products.
Customers
LVMH's products are very expensive that is why buyers have a high purchasing power...
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They buy LVMH's products for the quality and for brand's recognition.
In conclusion we can say LVMH is the world's largest luxury products company with a very strong diversification strategy. The main strength of the company is strategic alliances and partnerships it performs with famous and quality brands...
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General points of the essay
LVMH strategic analysis
Lvmh
designing a quality product
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LVMH's Diversification
LVMH: Diversification strategy into luxury goods
LVMH: Expanding Brand Dominace in Asia
Lvmh And Luxury Goods Marketing
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