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Topic: Business
Number of pages / Number of words: 11 / 2954
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Meanwhile, the market share for Japanese SUVs is less than %20 which is believed to have a tame impact on the competition.

SUV buyers mainly concern about the quality and safety of the vehicle followed by the performance. Even though the majority of SUV buyers is married men aged 35-49 with no kids, the need for a safe drive is dominant among other needs compared to first times of all SUVs, i...


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status, fashion, aesthetic…etc.

Customer perceptions survey shows that Discovery has a good reputation for quality and safety (Ex-1).

The first Land Rover marketing strategy was built on “simple and strong” positioning with a target segment, where the functional utility was greatly valued (1947)...


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