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Essay's paper info
Topic: Miscellaneous
Number of pages / Number of words: 11 / 2805
Essay's paper body

Encouraging shopper's involvement through interactive opportunities.

Page 6 of 21

Rewarding shopper through involvement activities such as invitation to special events, parties, inviting customer ideas for advertisements /new products etc.

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Benefits

Retailers all over the world have recognized the significance of loyalty programs as an effective marketing and promotion tool...


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Loyalty programs if designed and implemented effectively can provide both tangible and intangible benefits (or should we say short term and long term benefits!) .

Tangible benefits include increased sales and footfalls in the stores, wider customer base and retention of high worth customers. There are other intangible and long term benefits like strengthening of customer relationships and reinforcement of retailer's brand and value proposition...


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General points of the essay

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