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Topic: Miscellaneous
Number of pages / Number of words: 5 / 1163
Essay's paper body

2006)

Better now because people have more disposable income, and that is why airlines constantly invest in new routes

Conclusion

The economic analysis of European market suggests

The market is growing in most parts of Europe

Will be profitable in future too

Competition expected to rise in some years

Country Choice

List of possible countries for investment in Eastern Europe

Criteria for final selection

Number of Airports

Number of low cost airlines operating in the country

Criteria for final selection*

Conclusion…

From the five countries compared, all have some advantages:

Ukraine – Highest population and good potential for demand

Romania – Attractive for investors (FDI)

Slovakia – Highest GDP

Bulgaria – *Strategic location & tourism destination

AGENDA

Basic information about the sector

Characteristics of the sector on the global level

Analysis of the European market

ANALYSIS OF NATIONAL MARKETS

Answers to Investors questions

Porter’s 5 Forces Analysis

Rivalry among Competing sellers

Highly competitive industries generally earn low returns because the cost of competition is high

Threat of New Entrants

Costs to access bank loans and credit to lease or buy aircrafts are substantial

Strong brand name and incentives can usually be enough to lure a customer (even if their prices are higher)

Barriers to entry are there for new entrants due to regulations

Stage of low cost airline market: Growth

Availability of Substitutes

Likely substitutes

Fast Trains: directly

Drive through car (less likely)

For low cost airlines the threat might be a little higher than international carriers

Considering distances might be short time

Personal preference

and convenience offered by other avenues

Power of Suppliers

Mainly dominated by Boeing and Airbus

Can be called a Duopoly

Costs associated with change in supplier are high

Aircrafts make much of production costs

Likelihood of a supplier integrating vertically isn't very likely

Suppliers wont start to offer flight service on top of building airplanes

Power of Buyers

Tickets bought individually by customers

Pricing information available easily on internet through websites

Conclusion

Conclusion

The Porter’s 5 forces analysis leads to conclusion that the sector can be entered as of now

Market is growing

Rivalry is moderate

Threat of new entrants is moderate

Strategic Group Maps

Conclusion

Market is not established enough to form strategic groups

Started in 2004

Only 3 companies Ryanair, Wizzair, Central Wings treat operations in Poland as important

Some companies seem to treat Poland as potential market and others are not interested in expanding

Key Success Factors

AGENDA

Basic information about the sector

Characteristics of the sector on the global level

Analysis of the European market

Analysis of National Markets

ANSWERS TO INVESTORS QUESTIONS

Foreign Investment in Poland

Preliminary data – Value of the FDI inflow to new EU member states in CEE (billion USD)

Answers to Investors’ Questions

Profitability % polish market ?

Estimation for growth rate?

Types of fdi? By market entry otpions?

Answers to Investors Questions

1...


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2006)

Better now because people have more disposable income, and that is why airlines constantly invest in new routes

Conclusion

The economic analysis of European market suggests

The market is growing in most parts of Europe

Will be profitable in future too

Competition expected to rise in some years

Country Choice

List of possible countries for investment in Eastern Europe

Criteria for final selection

Number of Airports

Number of low cost airlines operating in the country

Criteria for final selection*

Conclusion…

From the five countries compared, all have some advantages:

Ukraine – Highest population and good potential for demand

Romania – Attractive for investors (FDI)

Slovakia – Highest GDP

Bulgaria – *Strategic location & tourism destination

AGENDA

Basic information about the sector

Characteristics of the sector on the global level

Analysis of the European market

ANALYSIS OF NATIONAL MARKETS

Answers to Investors questions

Porter’s 5 Forces Analysis

Rivalry among Competing sellers

Highly competitive industries generally earn low returns because the cost of competition is high

Threat of New Entrants

Costs to access bank loans and credit to lease or buy aircrafts are substantial

Strong brand name and incentives can usually be enough to lure a customer (even if their prices are higher)

Barriers to entry are there for new entrants due to regulations

Stage of low cost airline market: Growth

Availability of Substitutes

Likely substitutes

Fast Trains: directly

Drive through car (less likely)

For low cost airlines the threat might be a little higher than international carriers

Considering distances might be short time

Personal preference

and convenience offered by other avenues

Power of Suppliers

Mainly dominated by Boeing and Airbus

Can be called a Duopoly

Costs associated with change in supplier are high

Aircrafts make much of production costs

Likelihood of a supplier integrating vertically isn't very likely

Suppliers wont start to offer flight service on top of building airplanes

Power of Buyers

Tickets bought individually by customers

Pricing information available easily on internet through websites

Conclusion

Conclusion

The Porter’s 5 forces analysis leads to conclusion that the sector can be entered as of now

Market is growing

Rivalry is moderate

Threat of new entrants is moderate

Strategic Group Maps

Conclusion

Market is not established enough to form strategic groups

Started in 2004

Only 3 companies Ryanair, Wizzair, Central Wings treat operations in Poland as important

Some companies seem to treat Poland as potential market and others are not interested in expanding

Key Success Factors

AGENDA

Basic information about the sector

Characteristics of the sector on the global level

Analysis of the European market

Analysis of National Markets

ANSWERS TO INVESTORS QUESTIONS

Foreign Investment in Poland

Preliminary data – Value of the FDI inflow to new EU member states in CEE (billion USD)

Answers to Investors’ Questions

Profitability % polish market ?

Estimation for growth rate?

Types of fdi? By market entry otpions?

Answers to Investors Questions

1...


Essay fragment

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