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2006)
Better now because people have more disposable income, and that is why airlines constantly invest in new routes
Conclusion
The economic analysis of European market suggests
The market is growing in most parts of Europe
Will be profitable in future too
Competition expected to rise in some years
Country Choice
List of possible countries for investment in Eastern Europe
Criteria for final selection
Number of Airports
Number of low cost airlines operating in the country
Criteria for final selection*
Conclusionâ¦
From the five countries compared, all have some advantages:
Ukraine â Highest population and good potential for demand
Romania â Attractive for investors (FDI)
Slovakia â Highest GDP
Bulgaria â *Strategic location & tourism destination
AGENDA
Basic information about the sector
Characteristics of the sector on the global level
Analysis of the European market
ANALYSIS OF NATIONAL MARKETS
Answers to Investors questions
Porterâs 5 Forces Analysis
Rivalry among Competing sellers
Highly competitive industries generally earn low returns because the cost of competition is high
Threat of New Entrants
Costs to access bank loans and credit to lease or buy aircrafts are substantial
Strong brand name and incentives can usually be enough to lure a customer (even if their prices are higher)
Barriers to entry are there for new entrants due to regulations
Stage of low cost airline market: Growth
Availability of Substitutes
Likely substitutes
Fast Trains: directly
Drive through car (less likely)
For low cost airlines the threat might be a little higher than international carriers
Considering distances might be short time
Personal preference
and convenience offered by other avenues
Power of Suppliers
Mainly dominated by Boeing and Airbus
Can be called a Duopoly
Costs associated with change in supplier are high
Aircrafts make much of production costs
Likelihood of a supplier integrating vertically isn't very likely
Suppliers wont start to offer flight service on top of building airplanes
Power of Buyers
Tickets bought individually by customers
Pricing information available easily on internet through websites
Conclusion
Conclusion
The Porterâs 5 forces analysis leads to conclusion that the sector can be entered as of now
Market is growing
Rivalry is moderate
Threat of new entrants is moderate
Strategic Group Maps
Conclusion
Market is not established enough to form strategic groups
Started in 2004
Only 3 companies Ryanair, Wizzair, Central Wings treat operations in Poland as important
Some companies seem to treat Poland as potential market and others are not interested in expanding
Key Success Factors
AGENDA
Basic information about the sector
Characteristics of the sector on the global level
Analysis of the European market
Analysis of National Markets
ANSWERS TO INVESTORS QUESTIONS
Foreign Investment in Poland
Preliminary data â Value of the FDI inflow to new EU member states in CEE (billion USD)
Answers to Investorsâ Questions
Profitability % polish market ?
Estimation for growth rate?
Types of fdi? By market entry otpions?
Answers to Investors Questions
1...
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2006)
Better now because people have more disposable income, and that is why airlines constantly invest in new routes
Conclusion
The economic analysis of European market suggests
The market is growing in most parts of Europe
Will be profitable in future too
Competition expected to rise in some years
Country Choice
List of possible countries for investment in Eastern Europe
Criteria for final selection
Number of Airports
Number of low cost airlines operating in the country
Criteria for final selection*
Conclusionâ¦
From the five countries compared, all have some advantages:
Ukraine â Highest population and good potential for demand
Romania â Attractive for investors (FDI)
Slovakia â Highest GDP
Bulgaria â *Strategic location & tourism destination
AGENDA
Basic information about the sector
Characteristics of the sector on the global level
Analysis of the European market
ANALYSIS OF NATIONAL MARKETS
Answers to Investors questions
Porterâs 5 Forces Analysis
Rivalry among Competing sellers
Highly competitive industries generally earn low returns because the cost of competition is high
Threat of New Entrants
Costs to access bank loans and credit to lease or buy aircrafts are substantial
Strong brand name and incentives can usually be enough to lure a customer (even if their prices are higher)
Barriers to entry are there for new entrants due to regulations
Stage of low cost airline market: Growth
Availability of Substitutes
Likely substitutes
Fast Trains: directly
Drive through car (less likely)
For low cost airlines the threat might be a little higher than international carriers
Considering distances might be short time
Personal preference
and convenience offered by other avenues
Power of Suppliers
Mainly dominated by Boeing and Airbus
Can be called a Duopoly
Costs associated with change in supplier are high
Aircrafts make much of production costs
Likelihood of a supplier integrating vertically isn't very likely
Suppliers wont start to offer flight service on top of building airplanes
Power of Buyers
Tickets bought individually by customers
Pricing information available easily on internet through websites
Conclusion
Conclusion
The Porterâs 5 forces analysis leads to conclusion that the sector can be entered as of now
Market is growing
Rivalry is moderate
Threat of new entrants is moderate
Strategic Group Maps
Conclusion
Market is not established enough to form strategic groups
Started in 2004
Only 3 companies Ryanair, Wizzair, Central Wings treat operations in Poland as important
Some companies seem to treat Poland as potential market and others are not interested in expanding
Key Success Factors
AGENDA
Basic information about the sector
Characteristics of the sector on the global level
Analysis of the European market
Analysis of National Markets
ANSWERS TO INVESTORS QUESTIONS
Foreign Investment in Poland
Preliminary data â Value of the FDI inflow to new EU member states in CEE (billion USD)
Answers to Investorsâ Questions
Profitability % polish market ?
Estimation for growth rate?
Types of fdi? By market entry otpions?
Answers to Investors Questions
1...
Essay fragment
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