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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 580 |
Essay's paper body
While typical rationale would be to satisfy the increase in demand, LVMH should only partially do so. If they made their product available to every person who wanted to purchase it, by increasing supply and/or by decreasing price, they would lose their status as a high-end luxury good and would turn away their current target market: the wealthy...
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What they should do instead is open up more stores, as they have already done, while maintaining their current policy of only making their product available at their own stores or in licensed outlets. This would increase the supply of their product in a controlled fashion. They have already demonstrated their creativity in appealing to segments of the middle-class consumer base, particularly young women, through their product-line of multi-colored Louis Vuitton purses and handbags...
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General points of the essay
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