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Topic: Business
Number of pages / Number of words: 3 / 731
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The company can leverage the potential increase in brand awareness to sell more adhesives. Currently, brand awareness in the industrial adhesive market is low (Exhibit 3), so the launch of the Bond-a-matic can serve as another method to increase the brand of Loctite. Also, we want to address the concerns that some executives had of diluting the Loctite brand name with the Bond-a-matic product...


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Loctite has stated that it was a goal of become the leader in the instant adhesive market. If it wants to meet this objective, it will need to sell a variety of high-end and lower-end products to customers at different consumption levels, to align with its market share goal. So we believe this concern of brand dilution is unwarranted...


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A CASE FOR BRAND LOYALTY Brand Positioning The Victoria &Amp;Amp;Amp; Alfred Waterfront Company Brand Rejuvenation - A case study of Sony Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal CATC DELIVERS ON EFFORTS TO INCREASE AWARENESS OF AUTOMATED COLLATERAL VALUATION TOOLS Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Launch Of National Primo Italian Sausage Brand Loctite Case marketing strategy case study brand consolidation Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Release The Full Potential Of Your Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Virgin Group Brand Case Study When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand MARKET&BRAND MANAGEMENT

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