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Topic: Business
Number of pages / Number of words: 7 / 1823
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So Dokers brand was born to satisfy those buyers with a new product, which utilized the comfort and casual feel of cotton; The response from consumers was so good that it made Dokers become a billion-dollar brand by 1993.

Subsequently young consumer took distance from Dokers jeans because they started to see them like “their fathers wore”, so Levi’s developed new advertising campaigns and introduced new Dokers sub-brands...


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Moreover, managers wanted to keep in mind of people the connection between Dokers and Levi’s brands - consumers had to know that a Dokers pant was produced by Levi’s and that they had the same features, the same quality.

In the summer of 1993 Levi’s unveiled its Dokers Authentics brand, in the hope of attracting a younger and more style-conscious type of customer...


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Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Entrepreneurs Are Made Or Not Born Evaluate the importance of branding, and brand loyalty, to successful marketing. Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Levi's Dockers Marketing marketing strategy case study brand consolidation Nokia Brand Marketing Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Good leaders are made not born. If a person has the desire and willpower, he can become an effective leader. Good leaders develop through a never ending process of self-study, education, training, and experience. Marketing and Brand Management Entrepreneurs - Are They 'Born' Or 'Made'? Women And Men Are Made, Not Born

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