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Topic: Business
Number of pages / Number of words: 2 / 469
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It now distinguishes between B2C and B2B electronic marketing (email, SMS and fax). In the case of B2C, explicit consent of consumers is required before using these channels for unsolicited marketing. Explicit consent is not required when using these channels to send unsolicited messages to limited companies and plcs...


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08/29/2001. Xinhua (China). British E-Business Warned of Stifling Risks By Cybercrimes. (EBSCO).

King, Julia. 02/05/2001. Computerworld. OntheSpot. 42. (Infotrack).

Milligan, James. 06/2005. Legal Eagle. Direct Response. 9(1).


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CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District. Electronic Arts - marketing concept hybrid marketing channels in service sector Legal, Ethical and Political Effects on E-Business Marketing to Children Consumers mini case 1 business marketing Real Madrid Marketing Harvard Business Case Successful email marketing campaign Why Do Consumers Like To Engage In Conspicuous Consumption? What Are The Marketing Implications? Marketing Channels Consumers' Attitudes toward Unsolicited Commercial E-mail How the Marketing World Negatively Affects Consumers through Advertisement Political, Legal And Ethical Health Promotion Considerations Paul Cronan - Legal and Ethical Case Analysis

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