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Topic: Business
Number of pages / Number of words: 23 / 6376
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To overcome resistance to change thorough analysis and planning prior to implementing the change is a priority. Additionally, communication with all parties involved makes everyone less “on edge” and more susceptible to a positive change within the organization.

Hershey Foods Corporation (Hershey) consolidated software around the holiday of Halloween resulting in increased stress coupled with revenue loss...


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Hershey did not properly plan for the change nor did they have any strategies in place to overcome lack of resistance. Hershey learned from the experience that prior analysis and strategic planning may decrease resistance of new projects and products. Analyzing, planning, and communication will be included in any future changes in Hershey’s future...


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