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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 593 |
Essay's paper body
The overall opinion is also telling 25% for new customers versus 44% for established. Starbucks must reach out to the new customers and retain the established in order to thrive.
Should Starbucks make the $40 million investment in labor in the stores?
I would recommend that Starbucks make the investment based on the kiosks and commit to achieving the 3 minute service...
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Kiosks do not offer the atmosphere and/or a comfortable place to wait for your coffee, 5 minutes in a grocery store is a long time versus 5 minutes in a comfortable coffee house. Beverages sales accounted for 77% of sales in the stores; this is up from over 50% 10 years earlier. I think the changing customer base necessitates the investment to keep people coming back you need to offer them a product that is delivered quickly...
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