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Topic: Miscellaneous
Number of pages / Number of words: 3 / 805
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Print ads would be placed in business and news magazines as well as national newspapers such as The New York Times, Wall Street Journal, Financial Times and Washington Post. We would stress corporate advertising of the Land Rover brand as opposed to individual models to increase overall brand awareness...


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We would recommend continued sponsorship of the Camel Trophy and the "La Ruta Maya Expedition" as well as smaller pr events like the Virginia Cup Tennis Challenge, equestrian trials/polo matches and the ascent up New Hampshire's Mt. Washington. Automotive reviewers and other opinion leaders would be invited to these events at no cost to them...


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