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Buy custom L'Oreal: The making of an international super-organization

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Topic: Business
Number of pages / Number of words: 7 / 1944
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Says Veronique Adam, analyst at J.P. Morgan Securities Inc. in Paris: ''L'Oreal is the only real global leader in every segment of the industry.''

For Owen-Jones, the trick will be staying ahead in the game as his powerful rivals seek to play the global branding game. From giant P&G to niche players such as Los Angeles-based cosmetics maker Stila, L'Oreal's competitors are hustling to catch up...


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From giant P&G to niche players such as Los Angeles-based cosmetics maker Stila, L'Oreal's competitors are hustling to catch up. ''We want to become more of a global company like L'Oreal,'' says Yoshikuni Miyakawa, a general manager of the cosmetics-marketing division of Shiseido Co., Japan's No. 1 cosmetics company...


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General points of the essay

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