Buy custom Kudler Customer Loyalty Program
Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
15 / 4183 |
Essay's paper body
Customer purchasing patterns must be made available to the purchasing department to be used to forecast future ordering needs. Sales and marketing must also be able to access purchasing trends as input to advertising and marketing campaigns as well as physical product placement within the store.
Business Objectives
Several "critical success indicators" (CSI) or metrics can be used to measure the success of Kudler Fine Food's new frequent shopper program and determine its return on investment (ROI)...
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A positive ROI will allow Kudler to make further investments into other initiatives in the future to solidify their customer base and expand it substantially. Critical success indicators can be obtained by generating database reports from data collected at the time of each customer transaction, surveys or other means...
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General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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Kudler Customer Loyalty Program
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