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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1120 |
Essay's paper body
The time and energy might be better served on the long-term needs of the customer, technology trends and understanding costs. As stated in the case, "The project was expected to be a $600 million business by 1997 with $100 million earnings from operations, but there was little evidence that consumers were willing to pay $500 for a player that plugged into a TV, plus $20 per disk" (Gavetti, 2004, 6)...
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They were also targeting the consumer market instead of the commercial market. This action was inappropriate and too little too late. Late in 1993 Chandler left the position of CEO and was replaced by George Fisher. At this time $5 billion had been spent on digital photography R&D (Gavetti, 2004, 6)...
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General points of the essay
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