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Buy custom Kmart - What went wrong?

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Topic: Business
Number of pages / Number of words: 3 / 604
Essay's paper body

Kmart's lack of a consistent marketing strategy did little to help it fit into this new environment.

Also, the article mentioned a trend toward one-stop shopping that had blurred the distinctions among many different market segments, but did not mention whether Kmart had at that point adapted to that environment...


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The "Big K" or "Super K" concepts, in which Kmarts would also offer groceries, etc., did not emerge until after Wal-Mart had already eaten a good portion of Kmart's market share.

The article spoke of repositioning Kmart away from low-to-medium quality merchandise in an effort to attract more affluent customers...


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General points of the essay

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