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Buy custom Kmart: Striving for a Comeback

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Topic: Business
Number of pages / Number of words: 3 / 614
Essay's paper body

He saved them from near bankruptcy. He negotiated with leaseholders, vendors and creditors not to force them into bankruptcy in spite of the junk bond rating they had received.

Weaknesses

Their internal weaknesses include their inability to compete with Wal-Mart on price, their image, and inability to implement goals and strategy, and their corporate culture...


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Kmart's image is so negative that 49% of Wal-Mart's customers indicated in a survey that they drive past a Kmart to get to a Wal-Mart. The reasons cited for perceiving Wal-Mart as better included the perceptions that Wal-Mart's prices are cheaper and that their products are better in both quality and value...


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General points of the essay

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