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Essay's paper info
Topic: Business
Number of pages / Number of words: 6 / 1511
Essay's paper body

At the peak of their performance, they invested heavily in a marketing plan that included weekly sales campaigns and coupons which attracted bargain shoppers that had grown accustomed to the weekly specials. They also utilized in-store promotions called blue light specials that would randomly appear within the store and offer deeply discounted prices for a short time...


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They also utilized in-store promotions called blue light specials that would randomly appear within the store and offer deeply discounted prices for a short time. Even though most saw this as a gimmick, it endured the K-Mart brand to millions of customers. These strategies were very effective in building customer loyalty, as evidenced by the fact that K-Mart customers preferred promotional shopping over "consistent value"...


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Weekly Report CREATING AN EFFECTIVE SALES PLAN Celebrity Endorsement Marketing Campaigns Peak Performance Evaluation of Google Sales plan Selling and Sales Force Management Plan Strategic Training Plan For Improving Sales Performance sales and marketing Weekly Summary Short Story Performance Assessment: Bargain DBM/380 Database Concepts ? Weekly Summary Weekly Journal-1 Attenbourough specials DECEMBER 30, 2006 Weekly Summary Cis 319 Week 2 Riordan's Sales And Marketing

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