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Topic: Business
Number of pages / Number of words: 3 / 743
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It has also been losing market share to gas grilling which is more convenient, has shorter cooking time and easier to clean up.

Outdoor grillingKingsford Charcoal is one of the specialty products manufactured and sold by Clorox Company. The sales growth for Kingsford has slowed down due to slow down in the charcoal category from 1998 to 2000...


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The company has been relying on sales promotions and reduced revenue to boost volumes, and has been reducing the advertising budget in that period.

In order to accelerate the revenues and profits, Clorox needs to decide whether to grow the charcoal category through additional media spending or to increase its market share within charcoal category through aggressive promotional spending, or to selectively increase the prices of Kingsford charcoal...


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