Buy custom Kingsford Charcoal
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1787 |
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It will highlight key reasons for its decline, and analyze the consumer’s needs and wants.
In the next section, this report will propose marketing strategies and plans to assist Kingsford achieves its targeted revenue and profit.
2.0 Analysis of Kingsford Market Situation
The Marketing Audit, Porter’s Five Forces, SWOT, PEST are used to analyze the internal and external factors to better understand Kingsford position in the charcoal business...
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The results are shown in figure below.
Figure 4: Position of Kingsford Charcoal according to Porter’s Five Forces
2.3 PEST ANALYSIS
The acronym PEST is used to explain the framework for analysis macro-environmental factors. The macro-environment consists of Political forces, Economic forces, Social-culture forces and Technological forces...
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