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Buy custom KFC vs McDonald's in Shanghai

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Topic: Miscellaneous
Number of pages / Number of words: 9 / 2433
Essay's paper body

KFC and McDonald’s will leverage this information to better understand who is served, their specific needs and how they KFC and McDonald’s better communicate with them. KFC and McDonald’s target customers range from individuals and families from different age group and backgrounds.

Target Markets

  • Under 18 years – the third largest market consisting of children and students...

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These companies seek to fulfill the following benefits that are important to its customers:

  • Selection – a wide choice of food with KFC mainly focusing on fried chicken and McDonald’s on hamburger.
  • Accessibility – KFC and McDonald’s are located in central city location, providing accessibility to a broad cross-section of Shanghai consumers and operate long business hours from 7...

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General points of the essay

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