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The black middle-class in South Africa is growing exponentially, and this has had a positive impact on South African consumer foodservice.
2. South Africa has a comparative advantage with respect to its natural resources which allows chicken to be produced cost effectively. Labour in South Africa is relatively cheap which is conducive to cheaper production rates...
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Labour in South Africa is relatively cheap which is conducive to cheaper production rates.
3. South Africans are becoming increasingly health conscious, and more aware of global cuisine trends, which means they are becoming more adventurous in their choice of food. This is a great opportunity for KFC as it means that a change in the menu will be better accepted and introducing grilled chicken to the menu will extend the market towards the health conscious...
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