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Topic: Business
Number of pages / Number of words: 3 / 737
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Next, Kellogg discussed three projects that accumulated approximately 20% in returns in the past years. At this time we believed that Kellogg has minimal downside risk and a large growth potential for upcoming years.

On April 27, 2006, Kellogg reported their 1Q2006 earnings of $.068. This number was above consensus...


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This number was above consensus. We believed that Kellogg's sales were stronger than most expected. There was an increase in North American cereal of 6% and the snacks sector has an increase of 12%. It should also be noted that the company stated that 2Q2006 was off to a good start. Originality and marketing were key drivers to increased earnings, for example a cited 1...


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