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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 622 |
Essay's paper body
The company has such high COGS that lowering the products prices is not logical. The professional market is very price sensitive and therefore hard to penetrate.
4. Segment Competitive Position
- Competition has increased with more paint companies selling to contractors who serve the home construction industry...
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The companies have not yet pursued the professional or do-it-yourself market yet. (Which will likely increase)
- Mass merchandisers control 50% of the do-it-yourself paint market in the DFW area. (seemingly because of price)
5. Segments for Jones-Blair to pursue
- DFW household – Potential in advertising etc...
Essay fragment
General points of the essay
Low Prices, High Cost
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