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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 938 |
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The DFW do-it-yourself market is highly price sensitive. They only represent 5.4% of our overall market share.
? Market research shows that consumers select a store first and then a brand second, so advertising the brand outside the store is inefficient.
? The purposed addition would double our current marketing budget ...
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This represents an 8.4% increase in sales volume in a mature market that has a low growth rate of 1-2% and is highly saturated by low-priced competition.
3. Cut prices by 20% in order to compete with competitors’ lower prices. (REJECT)
? Lower prices would be attractive to the do-it-yourself market, but for the most part they do not select Jones-Blair distributors when shopping for paint...
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