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Business
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| Number of pages / Number of words: |
2 / 484 |
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These capabilities provide value to the firm, are rare within the airline industry, and very costly to imitate by JetBlue’s competitors.
Conclusion
These resources provide a short-term competitive advantage with above average returns for JetBlue. However, it is not too costly to imitate some of the mentioned resources...
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However, it is not too costly to imitate some of the mentioned resources. Competitors of JetBlue will catch up technologically, and the advantage may erode. Prof. Jay Barney would say JetBlue’s long-term position based on these resources is “competitive parity.â€
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