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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1157 |
Essay's paper body
11 hijackings.
- JetBlue had made significant progress in establishing a strong brand by seeking to be identified as a safe, reliable, low-fare airline that was highly focused on customer service and by providing an enjoyable flying experience.
The low-fare airlines
- Southwest Airlines, the pioneer in low-fare air travel was the dominant player among low-fare airlines...
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Southwest had been successful following a strategy of high frequency, short-haul, point-to-point, low-cost air travel. In 2002 Southwest’s market capitalization was larger than all other U.S. airlines combined.
- In addition to JetBlue, current low-fare U.S. airlines included AirTran, America West, ATA, and Frontier...
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