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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 568 |
Essay's paper body
The packaged snacks category was growing at approximately 25-30 per cent every year. But it had only one national player — PepsiCo’s Frito-Lay. Ten months after it entered the category with its wafer snack brand, Bingo, ITC’s foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country...
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But it had only one national player — PepsiCo’s Frito-Lay. Ten months after it entered the category with its wafer snack brand, Bingo, ITC’s foray into the Rs 1,800-crore branded snack market has fetched the company a 16 per cent market share across the country.
Bingo’s success story is about how a combination of leveraging synergies, building on consumer insights and high decibel advertising can win the game...
Essay fragment
General points of the essay
A New Packaged Milk Brand
Best Snacks
Category Management
Problem Solution Best Snacks
Unit No: 7 Assignment 2 Business Strategy Higher National Certificate In Business Year 2
Bingo
Packaged Water Bottle Industry India
50 Cent
Analyzing the 10 year Stock Performance of P&G and PepsiCo
"Many Men" by 50 cent
Relatives in Aristotle's category
Age and Category Blocked Presentation
Measuring gender specific differences in Test Anxiety between contrast groups of first year and third year undergraduates
The Effectiveness of Art Therapy and Guided Imagery in Reducing the Stress of 3rd year and 4th year BS Psychology Students SY 2006-2007
Q&A DANGEROUS FATS LURK IN SEEMINGLY HEALTHY SNACKS
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