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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2416 |
Essay's paper body
For the athletic footwear industry the level of rivalry among firms is high. There are numerous competitors including: Reebok, Adidas, Asics, New Balance, Puma, etc. There is intense competition between these companies because they are dealing with products that have short-life cycles and the majority of the companies are fairly balanced in terms of size and power...
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The growth the athletic footwear industry has experienced over the past twenty years is beginning to stabilize. This forces firms to differentiate using marketing, advertising, fashion and technology to steal market share away from their competitors (Olsson, 2005).
The next factor to be considered in Porter's Five Forces is the bargaining power of buyers...
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