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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1540 |
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Technological or intellectual resources: intellectual property rights such as patents, trade marks, copyrights, trade secrets, as well as the capacity of an R&D dept with its lap and research staff. Financial resources: the ability to borrow from financial institutions, find funds internally, raise money on the stock market...
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Organizational and human resources: the formal structures for control, command, communication and coordination, and for the reporting of financial information, together with the human capital of its managers and employees). Intangible resources (Reputation: but with whom? Competitor, customer, suppliers, employee, Government, the community at large...
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General points of the essay
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