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Rather, MNCs independently establish and promote their global markets by creating cultural practices that promote consumption or their goods and services in all nations. Therefore, globalisism is a "disorganized process" to weaken the cultural coherence of all individual nation-states" (Tomlison, 175)
Appaduria (KIM) constructed five cultural flows that globalism creates...
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Enthonscapes refer the flows of peoples. Technoscapes includes the flow of machinery, hardware, and software through the production processes of MNC, national corporations and governments. Finanscapes involves the flow of images and information from various forms of media. Ideoscapes, are similar to mediascapes in that they are image oriented however, they are often political in nature and deal with the flow of ideology through the globe...
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