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Topic: Business
Number of pages / Number of words: 16 / 4479
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The solution identified here will foster education and communication to staff members of the desired model and the results that can be achieved by implementing it. The customer stakeholder group is in conflict with the sales employees because research indicates that customers want to trust their financial advisors and want to develop a long-term relationship...


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The sales employees believe that in order to meet their sales goals they must make more calls and spend less time with customers.

There is a direct conflict in what each of these stakeholder groups wants. By implementing the customer intimacy model and changing goals and rewards for sales employees the organization can align these two stakeholder groups...


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