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Topic: Business
Number of pages / Number of words: 8 / 2079
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According to Kreitner & Kinicki (2004), resistance to change is defined as “an emotional or behavioral response to real or imagined threats to an established work routine” (p.23). The lead resistor at Intersect seems to be Lyn Chen, Vice President of Sales. Ordinarily, her subordinates echo her feelings on this and we therefore have the sales team not working towards the implementation of the new vision despite their training...


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Ordinarily, her subordinates echo her feelings on this and we therefore have the sales team not working towards the implementation of the new vision despite their training. Lyn Chen’s resistance is brought about by the fact that the model they have used for a long time is successful. It seems her motto is “if it’s not broken, don’t fix it’ which is totally unacceptable for a dynamic industry like the financial services sector, where change is inevitable...


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