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Topic: Business
Number of pages / Number of words: 5 / 1328
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The marketing department has already rolled out the new product campaigns, but some sales departments have told customers that the products are not yet available and downplay the products instead of attempting to incite excitement that the new products will be available soon.

To date, executive management has been unable to properly motivate managers and employees to fall in line with the new sales model...


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Intersect remains at the point where they are still attempting to unfreeze current thinking, as in the first step in Lewin’s Change Model. Unfreezing is not as easy as it would seem in such a large organization. They must unfreeze current organizational structures in order to open the minds of managers and employees before they can focus on Lewin’s second step which is actually changing the organizational structure to the desired end state...


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